JBT

2007 Volume 1

Journal of Business and Technology

ISSN 1712-1116

-- A Tribute to JBT Founding Co-Editor Dr. Ming Ouyang --

Allan Conway	Foreword
Weichang Du Kevin Li	A Visionary in Business and Technology Research
Ming Ouyang Fang Wang	A Theoretical Method of Brand Equity Assessment: A Synthesized Approach
Ming Ouyang Dongsheng Zhou Nan Zhou	Estimating Marketing Persistence on Sales of Consumer Durables in China
Shaomin Li Ming Ouyang Dongsheng Zhou	Modeling Privatization as a Firm Strategy in Transition Economies
Fang Wang Hongxia Zhang Ming Ouyang	Modeling Consumer Intention to Purchase Pirated Software: A Study of the Chinese Market
Dominique M. Hanssens Ming Ouyang	Hysteresis in Market Response: When is marketing spending an investment?

Atlantic Academic Press Fredericton, New Brunswick, Canada